Email Marketing Training

We believe that the value of modern employee training lies in both the process and the outcome. Hence it should be efficient, convenient, measurable, and result-oriented. Our courses are built to deliver on these values.

Course Overview

In today’s marketing, face-to-face interactions have become limited. Hence, to continue to reach more prospects and customers, it’s important for organizations to begin to make the most of other options. One of such options is email marketing.

Often underestimated, it’s cost effective, immediate, relevant, and measurable. More important, reach and engagement statistics show that it drives more conversions than other digital marketing channels.

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate. Given this unmatched ability to drive conversions, it makes sense that it is also the most effective marketing channel in delivering ROI for organizations.

But to reap these benefits, organizations must do their email marketing effectively. And that is the essence of this course.

Participants will learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that turn potential customers into paying customers.

With no assumption of any prior knowledge of email marketing, this course starts with the basic concepts and goes on to equip the participants with the ability to use this crucial marketing medium to connect with their prospects and customers in a highly targeted way and deliver results to their organization.


Investing in this course will enable your organization activate a marketing channel so good for nurturing leads and driving conversions, while staying on budget.

Course Objectives

After completing this course, participants will be able to:

Course Outline

  • Learning Objectives
  • Pre-Assignment: Article
  • Pre-Assignment: Questions
  • Pre-Course Assessment
  • What is E-Mail Marketing?
  • Goals of E-Mail Marketing
  • The Evolution of E-Mail Marketing
  • Advantages of E-Mail Marketing
  • Glossary of Terms
  • History of E-Mail Marketing
  • Modern Day Challenges
  • Where Does E-Mail Marketing Fit?
  • Getting It Right
  • Why do People Get Frustrated by E-mail Marketing?
  • Gathering Contacts
  • Developing Your Form
  • Case Studies
  • Can I Buy E-mail Addresses?
  • Rules and Regulations
  • Staying Current
  • Can I Send E-mail Marketing Messages From My Personal E-Mail?
  • Setting Up A Plan
  • What’s the Cost?
  • Choosing an E-Mail Marketing Provider
  • Your Guide to Success
  • Getting Started
  • Get Practical
  • Looking at Your Campaign Strategy
  • Making Connections
  • What’s Your Campaign Strategy?
  • What Works?
  • Making Connections
  • Going Beyond the Basics
  • Case Study
  • Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
  • Pre-Assignment Review
  • Crafting Your Message
  • The Message IS The Message
  • Designing an Eye-Catching E-Mail
  • Case Studies
  • Choosing the Right Design
  • Design the Layout
  • Sample Template
  • Layout Considerations
  • Content Considerations
  • Making Connections
  • Make This Easy
  • Be a Good E-Mailer, Part One
  • Be a Good E-Mailer, Part Two
  • Smart Rules Apply, Part One
  • Smart Rules Apply, Part Two
  • Conversions
  • The Conversion Process
  • Don’t Panic!
  • What’s Your Opinion?
  • The Who and The How
  • Developing Different Types of Content
  • Give People What They Want
  • Google AdWords Keyword Planner
  • Using Ads to Attract Your Audience
  • Be Green…Evergreen That Is!
  • Evergreen Topics
  • Seasonal Topics
  • Building Off of the Topics
  • Idea Starters, Part One
  • Idea Starters, Part Two
  • Tips and Tricks
  • Let’s Get to Work
  • Great Subject Lines
  • Action Items
  • Use Strategy with Your Call to Action
  • Key Metrics
  • Revenue Per E-Mail Sent
  • Timing Your E-Mail Message
  • Test Before You Send
  • Split Testing
  • Making Connections, Part One
  • Making Connections, Part Two
  • Making Connections, Part Three
  • Writing Your Initial Welcome E-Mail
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Training Information

Delivery: E-learning (interactive, self-paced & convenient, and affordable)

How It Works: Using the unique login information we will send, simply access our learning portal with your browser and start learning.

Our training is self-paced and so you’ll take it at your convenience – any time of the day that suits your schedule and as frequently as you like until you finish the course.

Anywhere you stop temporarily is automatically saved so when you resume you continue from there by default.

Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.

Reports: We send periodic reports to your organization until all employees complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.

Certificate: Each participant receives a certificate of training if course is successfully completed.

Access period: 30 days (can be extended).

Access device: Computer, Smartphone, or Tablet.

Comes with: Course transcripts for reference, and 100% money-back guarantee.

Learning Management & Support: We will be in touch with all participants to encourage and support them until they finish. Our clients' employees always achieve high completion rate.

Learning Outcome: The learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and self-paced ownership of the learning.

Participants will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. They will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.

For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.

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